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    Home / Privacy Policy

    Privacy Policy

     

    Basic Information

    Data Controller

    We are LOKO TRANS Media s.r.o., located at Tetčická 887/2a, Střelice u Brna, Company ID (IČO): 13694456, VAT ID (DIČ): CZ13694456, registered in the Commercial Register: C 503/KSBR, Regional Court in Brno (hereinafter referred to as the "seller" or "LTMEDIA"). As the data controller, we process your personal data.

    What Personal Data We Process

    Personal Data You Provide to Us

    We process personal data that you voluntarily provide to us.

    Personal Data We Obtain from Other Sources

    As part of joint marketing campaigns, we may process your personal data. For marketing purposes or to properly fulfill a contract, we may combine this data.

    If your personal data is transferred to another entity, we will inform you in advance, including details of the recipient. Likewise, if someone transfers your personal data to us, they must inform you beforehand.

    Third-Party Personal Data You Provide to Us

    If you provide us with third-party personal data, you are responsible for informing that person and obtaining their consent for this privacy policy.

    Personal Data We Process Automatically

    When you visit our website, we may collect certain data such as your IP address, access date and time, browser details, operating system, and language settings. We may also analyze your behavior on our website, such as which links you click and which products you view.

    If you access our website from a mobile device or via one of our mobile applications, we may process additional information about your mobile device, including device data and crash reports.

    Cookies

    We also process cookies automatically. You can disable personalization and targeted advertising at any time in Privacy Settings.

    Mobile Version and Mobile Applications

    If you access our website from a phone, tablet, or similar device, we optimize the site for these devices. Your personal data is processed in the same manner as when accessed from a computer.

     

    Why We Collect and Process Your Personal Data

    We process your personal data for the following reasons:

    Purchasing goods and services: We primarily process your data to fulfill and deliver your order. If issues arise, your contact information helps us reach you.

    Customer support: If you contact us with an inquiry or issue, we process your data to respond or resolve it. In some cases, your data may be shared with third parties (e.g., delivery services or service centers).

    User account: The information in your profile enables access to various features (e.g., providing a phone number allows us to notify you about delivery updates). You can update your information anytime, except for your email address, which is used for login.

    Improving Our Services: Based on your order history and website behavior, we can offer more relevant product recommendations, such as accessories for purchased items. In certain areas, we display products tailored specifically to you, aligning with your needs and interests. To optimize website elements both on and off our site (including personalized advertising on third-party websites), we may use tools for testing different variants (so-called A/B testing), Google Analytics, Facebook Analytics, and similar technologies.

    Customer reviews: After purchasing a product or service, you may be invited to leave a review. You are also welcome to leave a review on your own initiative.

    Exercising Rights, Legal Claims, and Governmental Audits: We may also process your personal data when necessary to exercise our rights and legal claims (e.g., if you have an outstanding debt to us or to confirm the delivery of an ordered product). Additionally, we may process your personal data to comply with audits conducted by public authorities and for other similarly significant legal reasons.

    Legal Bases for Processing Personal Data

    Contract Fulfillment and Agreement Conclusion

    We require a significant portion of your personal data to enter into a purchase or other contract with you regarding the goods or services you wish to buy from us. Once the contract is concluded, we process your personal data to ensure proper delivery of the purchased goods or services. For this purpose, we primarily process billing and delivery information.

    Legitimate Interests

    We also use your personal data to provide relevant content tailored to your interests. Based on legitimate interest, we primarily process personal data collected automatically, including cookies.

    If we process your personal data based on this legal ground, you have the right to object to such processing (see Contacts > Other > Personal Data > Objection Submission).

    Sharing Personal Data with Third Parties

    In the following cases, we share your personal data with third parties, meaning we act as the data controller for these personal data:

    Product Delivery: Your chosen delivery provider would not be able to deliver the ordered goods without receiving specific details, such as the recipient's name and address. We provide the delivery provider with the information you enter in your order, including your name, surname, delivery address, email, and phone number. If the order has not been prepaid, we also share the amount due upon delivery. The delivery provider may use these details solely for the purpose of delivering the goods and must delete them promptly afterward.

    Payment Cards: Our company does not store or have access to your payment card details.

    Marketing Communications: For sending marketing messages (e.g., via email or SMS) or telemarketing, we may use a third party. This entity is bound by confidentiality obligations and cannot use your data for any other purpose.

    Product and Service Reviews via Heureka.cz or Zboží.cz: If you receive a purchase review request, your data (such as your email and information about purchased goods/services) may be shared with the operators of Heureka.cz (Heureka Group a.s.) or Zboží.cz (Seznam.cz, a.s.).

    Exercising Rights and Legal Claims, Government Authorities: If you fail to fulfill your obligations toward LTMEDIA, we may share your personal data with (i) debt collection agencies, (ii) companies interested in purchasing our receivables, (iii) the company that acquires the debt, (iv) legal representatives, or (v) public authorities. If required by law or a state authority (e.g., the Czech Police), we are obligated to provide your personal data.

    Claims and Returns: To expedite and efficiently process your complaint, the service center may require additional details about the defect or other relevant information. Therefore, we provide the service center with the details you entered for the claim, such as your name, address, phone number, and email.

    How Long We Retain Your Personal Data

    We process your data for the duration of our contractual relationship.

    If we process your data based on consent, we generally retain it for 7 years or until consent is withdrawn.

    Some personal data necessary for fulfilling our legal obligations (e.g., tax documents) must be processed regardless of consent, for the period prescribed by law (typically at least 10 years for tax records).

    Data obtained through a user account or similar means are retained for 5 years after account termination. After that, only basic identifying information is stored for a reasonable period for administrative purposes.

    Cookies: User behavior-related cookies are deleted after 30 days, with older data available in anonymized form through Google Analytics.

     

    Personal Data Security

    Your personal data is secure with us. To prevent unauthorized access and misuse, we have implemented appropriate technical and organizational measures.

    At LTMEDIA, we prioritize data protection, conducting regular security checks and continuously improving safeguards. All communication between your device and our servers is encrypted, login credentials are hashed, and your data is stored exclusively on servers in secure data centers with restricted access.

    We use state-of-the-art security measures and regularly update them to reflect technological advancements.

    Personal Data of Individuals Under 16

    Our online store is not intended for children under 16 years old. Minors may use our store only with the consent of a parent or legal guardian.

    Your Rights Regarding Your Personal Data

    With regard to your personal data, you have the right to withdraw your consent to the processing of personal data at any time, the right to correct or complete your personal data, the right to request restriction of its processing, the right to object to or file a complaint against the processing of your personal data, the right to access your personal data, the right to request the transfer of your personal data, the right to be informed about a breach of your personal data security, and, under certain conditions, the right to request the deletion of some of your personal data that we process in relation to you (the so-called "right to be forgotten").

    Corrections

    If you believe that the personal data we process about you is incorrect, you can contact us via email provided in the contact details. However, for a faster correction of your personal data and your convenience, we recommend updating your personal data directly in your user profile.

    According to the amendment to Act No. 235/2004 Coll. on Value Added Tax, as of January 1, 2013, it is no longer possible to change data on an already issued invoice. Invoice details can only be changed if you have not yet received or paid for the goods.

    Objection Submission

    Some of your personal data is processed based on our legitimate interest (see the section in these terms titled "Legal Bases for Processing Personal Data"). If you have specific reasons, you may object to the processing of your personal data. You can submit this objection via email.

    Processing Restrictions

    You have the right to request a restriction on data processing if (a) you dispute the accuracy of the data, (b) your data is being processed unlawfully, (c) we no longer need your data, but you require it for legal claims, or (d) you have objected to processing.

    In such cases, we will only process your data with your consent (except for storage or backup purposes).

    Filing a Complaint

    If you believe we process your personal data unlawfully, you have the right to file a complaint with the relevant supervisory authority. The lead supervisory authority for LTMEDIA is the Czech Data Protection Authority. However, we encourage you to contact us first—we are always available via email or phone to resolve any concerns. 

    These Privacy Policy Terms are valid and effective as of December 3, 2024.